Contact: Roman Szymansky, President
Phone: 973.402.4334 x101
roman@microdesignservices.com
www.microdesignservices.com
John Petschauer
Chief Executive Officer
973-402-4334, x107
jp@microdesignservices.com
DreamPlay Ventures, LLC
offers its Patent Pending system to create a standard
that will be given to all in Card Industry
"DreamPlay Ventures adds Wall Street Technology
and Card Industry Technology firms to ownership group;
consortium well positioned to develop ‘ads on receipts’
platform connectivity"
CEDAR KNOLLS, N.J. (April 16, 2007)
DreamPlay Ventures, the world’s first and only company
enabling customized graphic ads on card receipts, today
announced it has formed The International Standards Organization
for Receipt Ad Placement (ISOrap.org).
ISOrap.org is a consortium led by DreamPlay Ventures (DPV),
Micro Design Services, LLC (MDS) and Crossgate Dynamics,
LLC (CGD). The mission of ISOrap.org is to offer total
connectivity to all industry participants so they can
generate revenue from display ads on Card receipts.
“We have always known that our Patent Pending system
would serve the industry best if every merchant was able
to connect to it. To help accomplish this, we have added
MDS and Crossgate to our company. MDS has broad experience
in the Financial Service arena; while Crossgate Dynamics’
principle has been developing systems for the Card industry
for years. The combination of these two fine companies
with DreamPlay, allows for an exciting opportunity to
be quickly available to all Merchants with the ability
to generate revenue by printing ads and coupons on card
receipts.” said Andrew Bittman, President of DreamPlay
Ventures, LLC.
“We have seen paradigm shifts before and believe
this one will happen very quickly; we are excited about
the opportunity to contribute our experience. Opening
the system to all should connect millions of merchants
to a new revenue source. We expect the standard to be
available to all who wish to take advantage of this opportunity.”
said John Petschauer CEO of MDS.
John Allen Tharpe, CEO of Crossgate Dynamics stated, “Creating
a common ad platform for the industry is a tremendous
opportunity for Crossgate, not to mention the industry
itself. After servicing the Card industry for almost twenty
years, it is refreshing to work on something that will
benefit the industry as a whole, considering DreamPlay
could have held out and only sold it to paying customers.”
In addition to their current company responsibilities,
John Petschauer has assumed the role of Chief Technology
Officer while John Allen Tharpe has assumed the role of
Chief Information Officer of DreamPlay Ventures.
About DreamPlay
Ventures, LLC (DPV)
DreamPlay Ventures, LLC (DPV) is a sales
organization focused on enabling graphical advertising
on card receipts. Utilizing our unique Patent Pending
solution, Merchant acquirers, providers and industry participants
alike are able to offer a new revenue source to their
clients through advertising. DreamPlay Ventures is a wholly
owned subsidiary of DreamPlay, LLC. DreamPlay, LLC is
an “idea incubator” designed to bring new
and revolutionary ideas to market. For more information,
visit www.dreamplayventures.com
About Micro Design Services,
LLC
Micro Design Services, LLC (MDS) is an industry
leader in the design and development of sophisticated
software products for the financial industry. MDS provides
its customers with outstanding technology, enabling them
to compete in a rapidly changing environment. The company
created the patented MarketLook™ Information System
(MLIS) , and designed and developed many of the order
m anagement and r outing systems used on leading equities,
options, and futures exchanges in the US. These systems
incorporate the latest in wireless radio technology, and
mobile tablet computer products. Founded in 1990, MDS
is headquartered in Parsippany, New Jersey. For more information,
visit www.microdesignservices.com.
About Crossgate Dynamics,
LLC (CGD)
Crossgate Dynamics, LLC (CGD) is a technology and software
development firm offering onshore (USA) professional software
development and outsourcing services primarily to the
payments industry. CGD collaborates with acquirers, ISOs,
processors, merchants, and other payment-related companies
to satisfy client and market demands, maintain competitive
advantageous, enhance speed to market and develop new
sources of revenue, products and services. For more information,
visit www.cgdynamics.com
